We build custom websites with the expertise
to solve complex problems.
We even customize Wordpress specifically for you,
so it’s easy to manage your website.
Our specialized keyword-density writing + SEO
makes it easier for customers to find you.
We make responsive websites that look great
and are optimally usable on every device.
From our lean code, to our diligence in testing and setup,
your website is always fast & reliable.
We take security seriously. Every aspect of your
website is set up to safeguard against hackers.
Why Choose Us
Custom
Easy to Manage
SEO Writing
Responsive
Fast + Reliable
Security

What We Offer

New Websites • Website Updates • Mobile Apps

Custom
Easy to Manage
SEO Writing
Responsive
Fast + Reliable
Security

Custom

We build custom websites with the expertise
to solve complex problems.

There are a lot of developers that offer prebuilt template websites for very little money. This can be a great option for someone needing just the bare minimum of a web presence. These cookie cutter websites can be put up quickly and initially get the job done, but they are limited in features, hard to customize, and won’t grow with you.

This is not what we do. We build your website to your exact specifications or design a site around your business’s needs. As your needs change, our code is ready to change with you and be expanded with new features. We create custom business solutions to help you automate or streamline your workflow, saving you valuable time and resources. We love helping businesses solve unique problems with custom software. We can also build an accompanying mobile app to offer a convenient utility to your employees or customers. With a decade of experience in software engineering and SEO writing, we’ll deliver a high quality website that you’ll be proud to have represent your company.

Easy to Manage

We even customize Wordpress specifically for you,
so it’s easy to manage your website.

Prebuilt templates often come with a lot of unneeded options. These options clutter the backend of your WordPress dashboard and can often be confusing. Since we’re building themes from scratch directly for you, we also create an easy to use CMS (Content Management System) which we customize to fit your level of expertise and make incredibly user friendly. This allows you to quickly update content on your site (text, images, videos, products, etc) without the need to contact us and without the confusion of other CMS setups. And if you want us to manage your website for you, this setup makes it quick for us to make edits which saves you money.

SEO Writing

Our specialized keyword-density writing + SEO
makes it easier for customers to find you.

We have over a decade of web writing experience. Well written content can convey your message in a professional and even poetic way. Blog Coaching: We can teach you how to be an expert blogger so you can attract ideal customers by sharing your valuable knowledge. Meta-Data: We enhance the meta-data of your site to increase your web presence for your desired keywords and therefore your desired customer. The more trusted your site is for specific keywords, the higher search engines like Google will rank you in a web search. Optimized: We optimize your website using powerful website analytics tools to achieve a healthy balance between a high speed score and your user’s experience. Translation: a fast loading website is good for search ranking, but often the fastest websites don’t look very impressive. Hindered engagement can negatively affect sales and conversions. Registrations: We register your website with Google’s Search Index, Google Analytics, Bing’s Search Index. If you have a physical location to share, we also register your website with Google Places (which includes Google Maps and is a large factor in search ranking), Apple Maps, and Bing Maps.

Responsive

We make responsive websites that look great
and are optimally usable on every device.

A responsive website automatically adjusts itself so that the content fits the user’s screen-size. Since we build from scratch, we optimize images, videos, text, and widgets to fit and look good across multiple screen sizes. Many websites look great on desktop while their mobile versions are severely underwhelming, if they work at all. Our custom code is built to shift and scale depending on the device, so you’re less likely to alienate a potential customer because of a poorly responsive web design.

Fast + Reliable

From our lean code, to our diligence in testing and setup,
your website is always fast & reliable.

We utilize one of the most trusted internet infrastructure companies in the world to manage your website’s DNS and CDN. A DNS (domain name system) is what stores and returns your hosting server’s IP address when a user clicks on a link to your domain name (http://example.com). The DNS we use has the fastest performance of any managed DNS provider, meaning your users are routed to your website super fast. A CDN (content delivery network) is a collection of servers placed all over the world. Each server stores and returns the most recent version of your website. This allows for incredibly fast load times for your users no matter where they are because they are able to get your website from a server physically close to them as opposed to halfway around the world. This storing (caching) enables the majority of websites to be “always up”, even if the hosting server isn’t responding. We use a hosting server with all SSD memory which makes them one of the fastest hosting services in the world, and they have affordable pricing with monthly caps so you’ll always know what you’ll pay per month. Lean Code + Caching: We write every line of code to have a specific purpose in meeting your specifications and achieving the design’s functionality with a minimal set of industry standard tools. We also setup cacheing on the hosting server to make it even faster and reduce the servers workload which saves you money. We setup auto-backups to create periodic snapshots of your site so that nothing can get lost in the rare case of server issues. This also protects you against ransomware hacking attempts (an increasingly popular trend where hackers take over your website and encrypt your data, demanding money to release it).

Security

We take security seriously. Every aspect of your
website is set up to safeguard against hackers.

We setup your site to use fully encrypted connections from a user’s browser all the way to the host server so their data can’t be stollen in transit. With today’s modern encryption technology, this actually delivers your site faster than without it and is highly favored by Google in search ranking. DDoS (Distributed Denial-Of-Service) protection: DDoS attack is when a hacker has taken over many servers from all over the world and programed them to connect to and load your site (like a normal user), but thousands of times a second. This can cause most hosting servers to be overwhelmed and not allow your real users to access your site. In the case of DDoS, the CDN service we use detects the DDoS pattern and ignores those connections, allowing your real users to continue to access your website. Strong passwords: We always use long, complex, random passwords for all login areas including the registrar, DNS/CDN, hosting server, and your site’s CMS. This protects you against hackers taking over your site which could cause you lots of headaches and lost revenue. Secure Password Storage: We only store your passwords using an encrypted Zero Knowledge Password Manager service, and never in plain text on our computers or servers. Even if we were to be hacked, your website would have incredibly low probability of being compromised. Secure WordPress Setup: We utilize a highly trusted security plugin to protect your WordPress CMS from common vulnerabilities.

Who We Are

a nashville custom web shop

Mark Freeman
Owner, Web/App Developer
Full Stack Software Engineer
From the initial design meeting to launch of the site, Mark oversees every step of the process and works with clients to achieve their goals. Mark has been designing and writing software for over 10 years, and has built a wide variety of applications: full websites, custom automated business solutions, patient medical record systems, booking systems, eCommerce, digital music instruments and effects, visual art. He also freelances for other web companies as a code specialist, taking on the complex designs and hard to solve problems.

Mark received a Bachelor of Science in Electrical Engineering with a minor in Computer Engineering from the University of Miami, Florida. His degree focused on the analysis, synthesis, and manipulation of digital audio signals and systems utilizing an array of programming languages. During his time in Miami, he developed a laser light-plain multi-touch table for which he created software musical synthesizers and a music therapy application commissioned for a Master’s Thesis to determine whether auditory cues improve the motor skills of people with Parkinson’s Disease.
Jessica Bates
Writer
Director of Marketing
Jessica is the Director of Marketing at Red Room Software. She works closely with clients to accurately and cleverly relay information through the web. From static content pages to blog coaching and social media tips, Jessica helps clients understand how to maximize their presence on the internet.

Jessica has 10 years of experience writing for the web. She was written for several SEO (search engine optimization) companies, which helped her understand more about how content can greatly enhance search rankings. She’s also written for dental and orthodontic clients, for environmental websites, for surgeons, and for fertility practices. Jessica loves helping clients take complicated information and distilling it for their potential customers.

A longtime lover of clubs, Jessica runs a book club in Nashville at Atmalogy. They meet once a month and primarily read fiction. She also frequents a monthly writing group in East Nashville that encouraged her to publish her first full length book of poetry, Birth & What Came After: poems on motherhood.

What We've Worked On

some of our latest work

connectexpressusa.com
cabinetmakerwarehouse.com
castinglifefilms.com
sweetmagnoliatours.com
sistersonthefly.com
aclu-tn.org
1031hx.com
nashvillecoingallery.com
hamiltonrykerit.com
rootarch.com
elitedonorportal.com

Who We Work For

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Contact Us!
[email protected]
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